Nikos Ververidis is an entrepreneur and owner of several media production and communication companies. He is the Founder and Managing Director of ελculture, a multi-faceted digital branding agency, providing solutions for integrated digital campaigns, innovative communication strategies, and media content for Internet platforms and TV. Moreover, he is the developer of Aegeanale, an international art and culture platform in the Aegean Sea, and of Shoot_it, a mobile film and photos festival, both of which reflect Nikos’ vision of social development through art and culture at large. He is also the co-founder of Aephoria.net, which aspires to become a world class fully fledged incubator for very early stage startups developing any product or service conducive to sustainable development, as well as of Blue Growth, which aims to inspire and help young entrepreneurs realize innovative concepts related to marine and freshwater resources. He is also the founder and managing director of Sol’nRo This talk was given at a TEDx event using the TED conference format but independently organized by a local community.